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The two step flow of communication
Blogger vs. Journalists
Summary about the book „Freewriting“
European Cinema: Face to Face with Hollywood
During my exchange semester at the film and media sciences department in Copenhagen, I focused on the financial aspects of film production in Europe. One very important book for me was „European Cinema: Face to Face with Hollywood“ by Thomas Elsaesser.…
Why Communication Science needs a multidisciplinary approach
Changing Media Consumption
Immer diese Bürokratie
Von meinem K(r)ampf mit der heimischen Bürokratie habe ich schon lang und breit erzählt. Aber ein Gusto-Stückchen österreichischer Beamtenlogik soll nicht unerwähnt bleiben… Anfang September wurde meinem österreichischen Studienkollegen bereits 80% des gesamten Erasmus-Stipendiums überwiesen – mir aber nicht. Woran…
What is Viral Marketing?
Viral Marketing is often described as a Virus. Like a Virus, Viral Marketing should spread exponentially by using other host and their resources. It should also grow geometrically, doubling the size with each iteration: 1 11 1111 11111111 1111111111111111 11111111111111111111111111111111…