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Gedanken über Englisch als Lingua franca
Graddol (1997) stellt fest, dass die Dominanz der OECD-Länder mit dem weiteren Wachstum der asiatischen Volkswirtschaften schwindet. Da die Bevölkerung in den reichen Ländern altert, leben immer mehr junge Erwachsene in Asien und Lateinamerika, was zur Folge hat, dass andere Sprachen auf den Plan treten werden. Seine Ansicht wird von Ökonomen, Kulturtheoretikern und Politikwissenschaftlern unterstützt, […]
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Identity in Europe
Presentation 2 of my Academic English Course in Copenhagen, Denmark.
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The digital divide
Some quick thoughts about the „digital divide“ phenomena.
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Wikipedia and the meaning of social networks
Some insights why people work for the Wikipedia for free and how the Wikipedia handles different opinions on topics.
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The two step flow of communication
Presentation 4 of my Academic English Course in Denmark.
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Blogger vs. Journalists
Presentation 7
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Summary about the book „Freewriting“
4. Assignment
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Why Communication Science needs a multidisciplinary approach
3. Assignment
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Changing Media Consumption
Presentation 1 about the changing media consumption.
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What is Viral Marketing?
Viral Marketing is often described as a Virus. Like a Virus, Viral Marketing should spread exponentially by using other host and their resources. It should also grow geometrically, doubling the size with each iteration: 1 11 1111 11111111 1111111111111111 11111111111111111111111111111111 1111111111111111111111111111111111111111111111111111111111111111 Dr. Ralph Wilson pointed out that: “Viral marketing describes any strategy that encourages […]